NiCE and Kristen Bell Ignite Global Campaign to Create a NiCE World Where Experiences Are Effortless, Intelligent and Designed to Delight

As part of this brand-defining campaign, Bell is honored as the “Nicest Person in the World,” bringing to life NiCE’s AI-powered platforms through a lens of kindness, intelligence, and seamless design.

“Kristen brings a brilliant blend of warmth, relatability, and sincerity that aligns perfectly with our vision for AI that feels human,” said Scott Russell, CEO, NiCE. “In today’s world, it’s about trust, safety, and intelligent engagement. Our platforms make that possible by delivering experiences that are proactive, predictive, and profoundly connected. And who better to help us deliver AI that’s smart and genuinely nice than Kristen Bell?”

Blending humor and heart, the campaign explores the idea of teaching AI to be more human with Kristen as the ultimate role model. A four-part video series highlights how NiCE solves problems before they happen and responds with empathy, context, and confidence.

The campaign highlights the key pillars of powering a NiCE world:

• AI that predicts what people need before they ask, by design, not by chance
• Instant, intelligent resolution across every channel or workflow
• End-to-end journeys that are seamless, not siloed

“I was really drawn to NiCE’s concept of making AI more authentic,” said Kristen Bell. “People feel the most seen when messages are wrapped in kindness. That goes for human-to-human communication in addition to technology. That’s the kind of world I value and want to help foster.”

This campaign builds on NiCE’s reimagined brand, championing a future where AI isn’t just intelligent – it's connected, intuitive and working behind the scenes to make life better. In a NiCE world, problems are anticipated, not just solved. Context travels with every interaction. And professionals are empowered with AI that works the way people do.